2016 SEO Predictions 5

2016 SEO Predictions
We're expecting App indexing to become even more of a hot topic in 2016 publishers and brands with big budgets will look to take advantage of this opportunity to gain even more mobile SERP real estate. Personally I'm not convinced that SMEs should try …
Read more on Equimedia Marketing News (blog)

What You Need To Know About Facebook's New Local Search "Test"
In the example below, the “plumber” category link leads to the SERP (search engine results page) on the right. Facebook local search. The site is international. I can search for hotels or plumbers in New Zealand or London or New York. The results are …
Read more on Marketing Land

Data-Led Link Building: Audience Segmentation & Analysis
Dashboard showing SERP behaviour for search terms across organic and paid search channels, as well as the conversion rate for that traffic for the landing page. [Click to enlarge.] The term highlighted in red gets selected for improvement for a few …
Read more on Search Engine Land

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