5 Tips for Successful AdWords Split Testing


5 Tips for Successful AdWords Split Testing
There's a real art to writing web copy that converts, especially when working within the tight parameters of Google AdWords. Finding the right phrasing when limited to just 25 characters for the headline and 70 for the body text is a skill that even …
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Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important. In the State of Pipeline Marketing Report, paid search was the leading paid channel, when respondents were asked what channel had …
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How Dopamine Can 3X Your AdWords CTR
Wait, so what does this have to do with AdWords? Well, we need to re-coin the phrase “sex sells” to “dopamine sells” because as dopamine spikes we become motivated to act; whether that be clicking, purchasing, or consuming, appealing to spikes in your …
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