Content Marketing Hacks: 5 Things You Should Be Writing for Cloud Buyers


Content Marketing Hacks: 5 Things You Should Be Writing for Cloud Buyers
Through content, vendors can take the bull by the reins and go straight to the core problems. Vendors would do well discuss the following issues to get leads and understand their prospects better. Some of the challenges and opportunities that need to …
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Content Marketers Should Find Spokespeople Outside the C-Suite
The use of content marketing has grown exponentially in recent years, and in 2015, Content Marketing Institute found that 88% of B2B marketers are now using content marketing. A lot of these efforts have focused on positioning senior executives as …
Read more on Harvard Business Review

7 Content Marketing Tactics That Boost Sales and Influence Buyer Behaviors
When used to its greatest advantage, content marketing can create a relationship between a company and its customers. With content, salespeople can add value to each client interaction, creating memorable touchpoints that help prospects successfully …
Read more on Huffington Post

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