Effective Marketing: Grow Your Business with a Digital Strategy


Effective Marketing: Grow Your Business with a Digital Strategy
Event on 2016-04-05 10:00:00
As part of the Business Skills CPD series, RIBA London presents…  Effective Marketing: Grow Your Business with a Digital Strategy This seminar will give an introduction to the key aspects of building an effective digital strategy for your business. The 2.5 hr session will help you to hone your brand message – to get noticed for your clear online presence. This CPD seminar will enable you to uncover what makes your target audience tick, and will guide you in developing digital strategies with one common goal – to support you in achieving your goals, and to encourage potential clients to choose you in a competitive market.   The course will cover:   Defining your brand   Understanding your audience   How to best implement a digital strategy   User personas    Making the most of your website   Social Media    SEO explained   E-mail marketing    Content (inbound) marketing explained   How to implement the day's findings   Where you might need a helping hand (how to work with an agency) Speakers: Joe Conlon + Kevin Cavilla, Blue Baboon Digital Blue Baboon is a digital agency that helps you to get your digital presence right and transform your business through converting connections into relationships. By exploring the needs of its clients and their customers, Blue Baboon are able to design digital experiences that are commercially effective and a pleasure to use. Through a mix of paid search (PPC), search marketing (SEO) and social media marketing – Blue Baboon reach consumers that really need your products or services. Whether they’re looking for your brand specifically, or a brand like yours, it pays to get there first. Terms & Conditions Cancellations for pay-as-you-go tickets are permitted up to 10 working days before the event, delegate substitutions are accepted at any time, please contact cpdlondon@riba.org for cancellation/substitution requests. An email will be sent to confirm your place on receipt of your booking.  A second email confirming venue along with map/directions will be sent to you approx. 7-10 days before the event. Bookings at the member rates will only be accepted if accompanied by a valid membership number. If you require a purchase order to be quoted on your invoice this must be supplied at the time of booking.

at Arper
11 Clerkenwell Road
London, United Kingdom

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