Foundations of Human-Centred Design (HCD) for Innovation

Foundations of Human-Centred Design (HCD) for Innovation
Event on 2015-11-10 08:30:00

Workshop overview
Through a dynamic mix of short lectures and hands-on activities, this two-day workshop introduces participants to a flexible framework for practicing the discipline of Human-Centred Design. Participants will learn how HCD can be used to:

  • Understand the needs of the different stakeholders.
  • Encourage frequent prototyping and sense-checking of ideas.
  • Promote effective interdisciplinary collaboration.
  • Provide teams with a repeatableway to innovate.

Who should attend?
Those who wish to accelerate innovation with in their organisation, are interested in Human-Centred Design (Design Thinking), or who want to improve their skills in these areas, including:

  • Product managers, designers, researchers, user experience professionals, marketers, consultants, engineers, and learning professionals interested in improving their skills in Human-Centred Design.
  • Business, non-profit, government, and academic leaders in building a culture of innovation or otherwise creating new value through Human-Centred Design.



What do you teach?
Examples of methods we typically teach include:PUTTING PEOPLE FIRST

  • Stakeholder Mapping
  • Interviewing
  • Persona Profiles


  • Contextual Inquiry
  • Experience Diagramming
  • Rose, Bud, Thorn


  • Heuristic Review
  • Affinity Clustering
  • Importance/Difficulty Matrix

at PDD Group Ltd.
87 Richford St
City of London, United Kingdom

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