Product & Startup Marketing Workshop

Product & Startup Marketing Workshop
Event on 2016-01-26 19:00:00
Have an idea for an app, a product or service? Takes more than an idea to create a product someone wants, and then sell it. It takes Marketing! PRODUCT & STARTUP MARKETING is the only entrepreneurial course in the Bay Area that teaches all four stages of product and startup development: 1. PRODUCTIZATION— Taking an idea from your head and turning it into a product someone wants. 2. TARGET MARKETING— Defining groups of people who will benefit from your product, service, or message. 3. BRANDING— Using the principles of Design and Copywriting to develop product/startup identity (name, logo and tagline) that embodies benefit and 'voice.' Produce websites, online advertising, corporate and direct communications, mobile marketing and more directly targeting product/service markets. 4. NEW PRODUCTS & STARTUP LAUNCHES— Strategies and methods for launching lean marketing campaigns with SEO content, and consistent branding across all media. PRODUCT & STARTUP MARKETING is designed to educate entrepreneurs, mompreneurs, retirees, developers, designers and marketing pros to take an idea from your head and turn it into a product, service and/or startup for profit. This practical, hands-on workshop is the only entrepreneurial course in the S.F. Bay Area that educates innovators in the entire process of actualizing ideas for profit, in 5 workshop sessions. ★ Learn methodologies of Productization—define product/service’s features and benefits, and what need/s they fulfill. ★ Discover target markets for your product/service/message. ★ Perform Competitive Analysis—find your companies differentiators from your competition. ★ Develop Branding—company name, identity/logo, tagline…etc., directed at target markets. ★ Examine effective content for online marketing—websites, blogs, advertising and more (including SEO—Search Engine Optimization). ★ Create marketing content, from websites, to video and digital photography, to visual and copy content that reflects the differentiators and benefits of product/service, and/or [character] of startup. ★ Explore a myriad of sales tools such as websites, videos, Vines, eblasts, collateral material, and classic advertising available, with insight to create these marketing tools at low, to no cost, as well as guidance in selecting professional resources. ★ Learn Social Networking strategies to lean-launch your product or service, and/or startup, as well as techniques to build brand awareness, and create buzz. ★ Find and explore resources for funding, from VC, to crowdfunding. PRODUCT & STARTUP MARKETING gives adult learners an alternate path to success. Register before December 12th, 2015 and SAVE 20%! Workshops can be held in your offices in select S.F. Bay locations. Corporate rates are available. Please contact IPP with preferred workshop, and the [estimated] number of attendees. If you'd like to bring an IPP Workshop to your business, please include your location.      

at One Eleven One Ninety
111 Deerwood Road
San Ramon, United States

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