Social Media – Planning, Management & Crisis Workshop


Social Media – Planning, Management & Crisis Workshop
Event on 2015-12-01 09:00:00
Love it or hate it, many companies use social media. However, do you have a plan for when things go wrong? This workshop has been written by Marketing & PR experts to help you develop a strategy that is right for your business, and create a plan to handle negative and positive social media engagement, as part of your online reputation management. Consisting of three key stages, the workshop will cover: Getting started How to develop a successful social media strategy Creating a communications action plan Choosing the right social media channels Putting the right measures in place Business as usual Choosing the right messages for your customers How to engage your audience Make your content work harder Monitoring what is being said about you online What to do when things goes wrong (and right) How the different social media platforms work What to do if something defamatory, damaging or untrue is posted about your company or services How to manage policies with your suppliers, partners and employees Online and offline crisis management techniques with case studies The masterclass is delivered by a marketing strategist, journalist and social media expert. It will leave you feeling confident about implementing the right social media strategy for your business and your clients. Booking is essential – places on each workshop are strictly limited to ensure that each delegate has the best learning experience and leaves feeling confident about implementing their strategy. The workshop will be delivered by: Edward Ryder – Biskit Ltd Edward is a former Chairman of the Mid-Yorkshire branch of the CIM, a Chartered Marketer, and has over 20 years of marketing experience. Jo Gill – GLR PR Jo & Sarah specialise in promoting businesses and managing reputations. Experience includes: business journalism for the Yorkshire Post, The Sunday Times, The Telegraph and The Guardian. Jo has also worked in-house for HBOS, the Department for Work and Pensions and the Department of Health. Timings 09:00: Welcome reception 09:30: Training commences 11:15-11:30: Refreshments 14:30: Training closes Discounts are available for multiple bookings and charities. 1st December 2015, 13th January 2016 – Leeds. Prices start from £150 per person. Testimonials   Thought-provoking, insightful and inspirational – this workshop had the lot  Andy Hutch, Yorkshire Evening Post Digital Editor Expert insight. Practical advice. Useful exercises. Thank you. West Yorkshire Fire Service The session was excellent and the small group made it perfect for discussion and learning. It was very relevant to us and we can take away so much from the session.  Craven College   I can wholeheartedly recommend this course. It was pitched perfectly to the audience by 2 people who know what they are talking about – from experience. No vested interest, no selling of ancillary items – just a focus on downloading their skill-set to people. HSS An excellent course; I left confident about how to implement a successful Social Media strategy and how to use it alongside any offline marketing in order to benefit the business.  It was interesting, relevant and extremely helpful. I would not hesitate to recommend it. Meanwood Valley Urban Farm

at The Leeds Club
3 Albion Place
Leeds, United Kingdom

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