UKTI East: Web Optimisation for International Trade


UKTI East: Web Optimisation for International Trade
Event on 2016-03-08 12:00:00
Looking to win new business internationally? Internationalising your website can be the ideal first step. UK Trade & Investment (UKTI), together with Visit East Anglia have arranged a very informative event to help you understand what your website should contain to help you become more successful overseas. 70% of world internet users search in languages other than English. If you are running an English based website learn the straightforward steps you can take to become more visible to more customers across the world and win more business. We have seen tourist outlets add pages of foreign content to their sites and have seen their hits and enquiries increase dramatically. Your website is an essential channel to showcase your products and services overseas. Attend this specialist master class to learn the practical steps you can take to boost your international business performance online and use the web as a new channel for international markets. Find out how to build and optimise a successful world-class website that will generate a higher volume of web traffic and gain new business from international customers. This master class, led by an expert in international websites and effective communication, will provide hints and tips on free tools and leading-edge web techniques to structure, design and optimise your website for international visitors. Find out how to Plan an international web strategy right from the start by targeting your international customers more effectively to increase your overseas sales. Be visible on the international web, reach new global customers and increase the number of website enquiries from outside the UK. Forge ahead of your competitors in global markets by ranking more highly in international search engines and tapping into popular social media websites in other countries. Write content that is understood by customers across the globe by localising your website and making your e-commerce system multi-currency. This master class will include case studies of UKTI clients who have already gained new international work through the web. You can also learn from and network with other companies who are going international through the web. Please note: We advise you bring a laptop with you to this event as some practical work on your website is required. Thanks to our partner:

at Dunston Hall, Sunningdale Suite
Ipswich Road
Dunston, United Kingdom

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