Workshop 2 of 2: Executing and measuring the success of your SEO strategy (£395)


Workshop 2 of 2: Executing and measuring the success of your SEO strategy (£395)
Event on 2015-12-01 09:15:00
Introduction Websites have become a permanent feature for every company since they first appeared on the marketer’s radar in 1995. Search engines, helping surfers find relevant web content, have been around even longer; Yahoo Launched in 1994, that’s 20 years ago!   While websites have become more and more sophisticated and internet has exploded to around 1.57 billon pages, the understanding of how search engines help potential customers find your website is still seen as a black art. In this series of two workshops, you will discover how the experts plan and execute an effective SEO campaign.   Why attend? Companies spend thousands of pounds every year on outsourced website optimisation; it’s more effective and cheaper in the long run to up-skill someone in-house than to outsource.   Pre-requisites You need to attend the first workshop in this series in order to make the most of this workshop. Book on line here.   Outcomes of this workshop After attending this workshop, you will be able to: Implement the SEO strategy developed in the last workshop Optimise web pages Identify where things aren’t working Measure the effectiveness of your strategy   Course Outline Introduction What is page optimisation? What’s new – recent developments General approach to optimisation   Whole site optimisation Basic optimisation of text Optimisation of images and video Meta data, headers and title tags Sitemaps and submitting sitemaps     Page optimisation for target search terms Page web addresses (URLs and re-writes) Optimising text Optimising meta-data Optimising other content   Measuring results Analytics – general stats Analytics specific landing pages and the ‘not provide’ problem Page position and how high up the rankings you need to be Page 1 and no traffic?   Advanced optimisation Competitive search terms Increasing SEO effect for better rankings   Close Summary Questions   Timings 9:15 – 9:30        Registration 9:30 – 10:00      Introduction 10:00 – 11:00    Whole site optimisation 11:00 – 11:15    Tea/Coffee & questions 11:15 – 12:15    Page optimisation for target search terms 12:15 – 12:45    Summary of morning session 12:45 – 13:15    Lunch & questions 13:15 – 14:15    Measuring results 14:15 – 15:15    Advanced optimisation 15:15 – 15:30    Close: Summary & questions   Cost- £395 per person plus vat – including lunch and parking. Reductions for group bookings and not-for-profit-organisations

at Aizlewood’s Mill
Nursery Street
Sheffield, United Kingdom

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