Write For Impact: Improve Your Website Content and Story To Increase Sales 7


Write For Impact: Improve Your Website Content and Story To Increase Sales
Event on 2017-04-01 10:00:00
Have you procrastinated making needed changes to your website copy? Not sure what will make the most impact? Need detailed guidance page by page? You know your website is an essential part of your company’s marketing. But actually writing those web pages can be a challenge. We typically procrastinate, sometimes for months or even years, when it comes to writing business stuff. This could cause your company to lose thousands or hundreds of thousands of dollars.  Join us Saturday, April 1st, and we will walk you through a step-by-step process to getting your high-quality marketing copy written or overhauled for every main page of your website. And our promise: it will still sound like YOUR BRAND because we don't force you into formulas…we work with an inside-out storytelling approach that captures your voice. Home About-Mission, Values, Company Story Team/Staff How It Works or Process Service or Product Landing Page Service or Product Details Page Contact Us Other Miscellaneous Pages The result? You walk away with great ideas and rough draft copy for your new website or existing site. In this 3-hour interactive workshop, you will learn: The art of persuasion and “pre-suasion” Who your real website visitor is versus your ideal website visitor How to easily diminish any sales objections using smart word positioning Your real, authentic company story using Simon Sinek’s golden circle of “why” How to sell on your website using education-based marketing, NOT aggressive sales copy Specific copywriting tricks to keep people reading longer content Ways to blend SEO keywords naturally in with your brand story so search engines love you How to write a confident, clear message on every page The crucial element you must have on every page (or you’re leaving $ $ ) Why you should never write your home page first, and other common mistakes to avoid Who is this workshop for? Business owners or managers Solo entrepeneurs Entry-level copywriters Marketers Please bring your laptop, tablet, or a pen and paper to take notes. During registration, you’ll be asked to submit your current website URL so we can study it and optionally give you live feedback at the workshop. We know it’s a lot to ask you to attend a workshop on a Saturday. So we’re going to hook you up with: Fresh hot coffee and tea Local bottled water Baked goods from The Rhu A warm, fun learning environment Casual dress code (wear your slippers, we don’t mind) Website writing 10-point checklist Business storytelling guide and workbook The workshop presentation slides for your reference This workshop for a one-on-one training is traditionally an investment of 0. We’re teaching it one-time only for , because why not.  Spaces are limited. This workshop will not be available to the public again until 2018.   FAQs   What are my transportation/parking options for getting to and from the event? Mojo is on the bus line On-street pay-as-you-go parking available Parking garage link: http://www.ashevillenc.gov/departments/parking/find_parking.htm   What can I bring into the event? Your laptop, tablet, notebook, attention. Dress in layers so you're comfortable. Please do not bring dogs or other pets to the workshop unless they are a service animal.   How can I contact the organizer with any questions? Email info@brightplanning.com with "Question about April 1 workshop" in your subject line.   What's the refund policy? Refunds are available for last-minute cancellations–we know things come up. Refunds after the workshop are made on a case by case basis only.   Do I have to bring my printed ticket to the event? Yes, please. But if not, let us know your name at the door so we can verify you're on the list.   Is my registration fee or ticket transferrable? Yes, it is. Please email info@brightplanning.com or call 828-335-0787 and let us know.   Is it ok if the name on my ticket or registration doesn't match the person who attends? Sure, but give us a heads up if you can! Just call or email and let us know who is going to be on the ticket.  

at Mojo Coworking
4 Wall Street
Asheville, United States


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